In general, a great slogan will define the philosophy, concepts or operations of a business. Think about how "Just do it" defines Nike's philosophy on playing sports, or Avis's "We try harder" defines customer services operations. When trying to craft a marketing slogan for your physical therapy practice, start with the message you want to convey to the public before tackling the creative side.
Once you know what you want to convey, aim for short, sweet and catchy. These are the hallmarks of successful slogans and taglines that are an integral part of any branding package, and this is also true for a physical therapy marketing slogan. In fact, the American Physical Therapy Association has implemented a new branding campaign that incorporates the slogan "Move Forward: Physical Therapy Brings Motion to Life." This is a unifying call to all physical therapists to re-focus their branding campaigns as a community.?
The goal of the slogan is to change the public mindset that the benefits of physical therapy are limited to rehabilitation. The slogan directs consumers to connect physical therapy with motion and life, which broadens its potential for preventative uses: life improvement via physical motion.
Here are some key branding messages from APTA's "Brand New Campaign" that will guide you in thinking about your own marketing slogan:
* Physical Therapy can improve mobility and quality of life without surgery or prescription drugs.
* Many PTs have the most specialized education to help restore motion.
* Many PTs are doctors of physical therapy and all of them are trusted health care professionals with extensive education in diagnosing and treating conditions that limit the body's ability to move and function in daily life.
* PTs can teach patients and clients how to prevent or manage a condition, and thus achieve long-term health benefits.
* Consumers in most states can make an appointment with a PT directly, without physician referral.
Once you have decided on a message that best represents your service, identity or philosophy, write several marketing slogans that you think might reflect your message. Catchy slogans are sometimes created with one or more of the following:
* Rhyme and repetition: "Flick my Bic"
* Double-meaning: "Reach out and touch someone"
* Visual connection to logo or business: "Fill it to the rim with Brim"
* Cause and effect relationship: "Calgon, take me away"
The most important elements of a slogan or tag line are simplicity, and connectivity: it should be universally understood regardless of a person's age, gender, background and education. Here are some examples of marketing slogans that reflect a specific message about each practice:
"Journey, Success, Relax, Looking Forward"
"Restoring Your Good Health"
"Going beyond your symptoms..."
"Be treated like a pro!"
"The treatment you need, the care you deserve"
"No pills, no surgery, just results"
"Quality Hands On Care"
"Maximum HEALTH"
"The art and science of wellness"
An unforgettable physical therapy marketing slogan will ultimately reflect the context of your practice while capturing an audience in a creative, simplistic way. Without a contextual connection to the product, slogans are meaningless. So, once you have crafted a slogan that's a home run for your practice, make sure to put it out there on all your physical therapy marketing materials to create your brand and grow your practice.
Frequently Asked Questions
- QUESTION:
What is easiest way to draw up a marketing strategy for a small online business?
What is easiest way to draw up a marketing strategy for a small online business?
Is it not as simple as SEO's, a bit of offline advertising ( flyers) and a few adverts out on the net?- ANSWER:
In marketing strategy, we have many-many techniques to run this. But for me, if you are new, better you try invest a lot of money to purchase ads from top website. I like use pay per click technique especially from adwords, yahoo and adbrite..
- ANSWER:
- QUESTION:
Which are the best online marketing strategies for small business?
I always asked myself what are the best marketing strategies for a small business, I always thought the best marketing strategies for a small business is never give up
Do you agree with me or do you have other several ideas about the best marketing strategies for small business?- ANSWER:
I agree with Joe McCoy!
It would be really smart to learn how to rank one in google if you want to make real money online at the same time convert your website visitor into a paying consumer. you can start with learning copywriting and seo. copywriting is bringing people in your page and seo is responsible for selling them. Try envision your company name, start with a plan, and learn SEO basics to get your site off to the right start. Make a business model using the internet and know your target market, posting to relevant sites relevant to your product would be a good start get traffic and get indexed in google.
Aside from that you can also do social media marketing to advertise your product for free, spreading it with less effort. and join internet marketing communities to start sharing ideas with members about strategies about online businesses and web development. these communities can help you get your business started without spending big bucks.
- ANSWER:
- QUESTION:
What should I name my small business marketing company?
I know you?ve had this one a million times, but I?m pretty impressed with this communities results. I guess many minds can come up with better solutions than one small (really small) brain.
I would like to start an online marketing business that focuses on small, struggling businesses that don?t understand the Internet and how to make it work for them. I do the office/marketing management for the family business and it was the same situation for them, so I designed their website and gave their online presence a kick in the butt. Now I want to do that for other small, mom and pop businesses in the area.
But it seems like every name I come up with, is taken. Small Fish Marketing Solutions: Helping the little fish grow in a big pond? TAKEN. Cornerstone Marketing? TAKEN. Click Factory, Revvup Marketing, Marketing Mechanic? TAKEN TAKEN TAKEN.
I wanted a creative name ever since I ran into Orange Soda: Marketing with a Fizz, and sunk down into my chair with envy. But now I don?t know. My target market won?t understand a name like that, so I?m thinking about going with something more direct and easily communicates how I can help them create a great online presence, grow their business, gain visibility, get website hits, track their customers, etc.
Any ideas?
I like what you came up with Nate, especially the Small Town Big Web one. I don't know yet if that's what I want to go with, but that's definitely the type of name I'm looking for. If you think of anything else on those lines, please share. I was also thinking about Small Fish Big Hooks, but wonder if the owners of Small Fish Marketing or Little Fish Marketing can cause a fuss or not.- ANSWER:
How about one of these:
Biz 2.0
Weberation Management
BizLauncher
HyperBiz
TurboBiz
InterBiz
TechnoBiz
Small Town Big Web
FutureBiz
BizForward
ActionBiz
Local Click
BizLink
- ANSWER:
- QUESTION:
I need help on Online business management suite for small business with an email marketing provider?- ANSWER:
Do you have mobile? Earn Rs.2500every week.Earn money from your mobile. Read sms and earn Rs.2500 every week.
Many indians are earning by reading sms. Visit http://www.smsrupees.com/kings
- ANSWER:
- QUESTION:
How can I get more clients for my online marketing business?
I have a small client base that do repeat business with me and helps to put food on the table, but I get weeks where I wonder if anyone is going to send me some business. Is there a way to get more clients? My current clients are through craigslist, bartering and partnership with web designing companies. Some months I earn over 00 and some months I would be lucky if I can see 0.- ANSWER:
What kind of area are you in? You might be surprised how many clients you may pick up just by stopping into local stores. Most small business owners don't have time or the educate to create a quality online presence. I would recommend contacting the local chamber of commerce (or viewing their website) for a list of local businesses and just go down the list.
-Brandon
http://www.thecollegesheet.com
- ANSWER:
- QUESTION:
What is the best way to market a small business for free online?- ANSWER:
"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as 0 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
http://www.powerhomebiz.com/guide/cases/ii-lexi.htm
- ANSWER:
- QUESTION:
How to contact small business loan department of a bank to sell them online advertisement?
My online business provides a steady stream of companies looking for business capital and business loans. I want to contact the small business loan department of a bank, such as Bank of America, Capital One, American Express, and sell them membership (if they are a member, they can see hundreds or even thousands of hot prospects every month). How do I find the contact phone and person? I contact customer service of Bank of America but they don't give the contact information to me. Besides, should I contact their e-commerce marketing department, or the loan department, or both?- ANSWER:
Those companies don't need outside marketers like you to sell their services. Find much smaller businesses to market to, the ones that don't already spend millions on their own advertising.
- ANSWER:
- QUESTION:
i need help marketing my small business.?
I have a very small start up home based business. I am looking for ways to market it online. I DO NOT WANT ANY SCAM IDEAS! I just want honest people who have their own business and are marketing it online. I am also looking for a free or just about free way to have a website that would be the name of my company (.com) any help out there. Legit answers only please- ANSWER:
Optimize it locally it ll 100% boost you sales as the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically Geo-targeting your audience when they search.
Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.
Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.
So, here's what you need to do in order to rank for local seo:
* Be sure to have your location(s) full address
* If you have a regional number, list that as well since some people start with an area code
* Be sure to include driving directions to your location
* Use a mapping service to display your location
* Have pictures of your locations and name them with your street address
* Make sure your site appears in any regional directory that might be online
* If you can afford it, get listed in your local yellow pages
* Place the regions you want to rank for in your page titles
* Get text links that contain the regional phrase
Most of these techniques are not only common sense, but also good web design. If you're in business, you want people to be able to find you.
- ANSWER:
- QUESTION:
Recommend marketing and promoting business books?
For both offline and online small business. I don't have a product, I am focusing on services. Help recommend quality books to promote and market my service for both offline and online ways.- ANSWER:
I've read a lot of books about small business promotion. If i have to single out one that is simple, easy to read and with guidance to have results, I'll say: Action Plan by Robert Middleton. http://www.actionplan.com/
You'll be amazed.
- ANSWER:
- QUESTION:
Sending sms for business promotion is illegal in India?
Dear Experts
I doing a small business online marketing and sales real estate, I want to send a small amount of sms to the builders my offering for them its unknown people but i have their mobile no. Its illegal to send sms from my mobile according to TRAI Rules? - QUESTION:
Do I need a business license for my "small business"?
Hello.
I am thinking about starting my own online marketing business. For example, I would contact companies and see if they want me to produce a promotional video for them. Do I need to get federally registered? Like, do I need a business license, tax forms, etc?
Oh, and I do not plan on hiring any employees. I would just kind of do this on the side.- ANSWER:
You could need any number of business licenses or permits, depending on your business structure and location, from your state, county, or city governments.
You can either check with all three levels of government, or hire a corporate attorney or third-party service to research your requirements and obtain them for you.
Good luck!
- ANSWER:
- QUESTION:
How much is the online advertising market for small businesses worth?- ANSWER:
Well it depends on what kind of adds your looking to buy, there is Google PPC, Facebook PPC, solo adds and all of that but If you don't know the mechanics of how to get leads and convert sales you would be wasting your money.
Check out this video I think it will help you out
http://www.youtube.com/watch?v=cdPmSOCNRxc
Good luck
- ANSWER:
- QUESTION:
How would I start a business, marketing and advertising for other local small businesses?
I would offer many different options for business owners to choose. printing and distributing flyers or corner signs, running ads in the newspaper and online websites or radio. Pretty much anything to do with advertising/ promoting for local businesses owned by individuals (like lawn care, roofing, restraunt, hair salon etc.) What should I do to start my business and is this a stupid idea?- ANSWER:
I really think this is a good idea. I would contract you. Here are a few things you should know.
1. Pick a good name. Something people will remember.
2. Will you be a Sole Proprietor, LLC, or Corporation? This effects your liability if you get sued and taxes.
3. How much seed capital, or money do you have to start your business? This can include credit available.
4. Do you have a contract your costomers will sign? AKA an Engagement Agreement. Without this you will probably not get paid, and you will always want to leave very clear what you will do and not do. That way there are not any mistunderstandings.
5. Do you have an office, or work from home? Office will help you get clients vs home where business is rent free.
6. How will you keep records? Bookkeeping is very important. If the IRS has questions and you don't have records you will loose audits and get fined. This can lead to not having funds to run your business. BE CAREFUL and keep records.
7. Will you have employees or sub-contractors? This can also get you in trouble. If you pay an employee cash that employee can sue you and you will most likely not have money to run your business after all the fines. BE HONEST.
8. Do you have an Accountant, Lawyer who will help you and give you advise? This is an investment. We can help you to stay out of trouble and grow your business. Look for a trustworthy accountant.
Hope this helps and Good Luck!
- ANSWER:
- QUESTION:
can someone tell me all the online sources of free advertisement for my start up small business?
I am starting a small outsourcing business in New York. Can someone give me a complete list of free advertisements sources which is online? How can I promote the small business with out paying for the marketing?- ANSWER:
Free advertising is worth exactly what you pay for it. Advertising isn't a cost, it's an investment with a definite return.
- ANSWER:
- QUESTION:
I'm looking for a business partner willing to set up a small business in the market research industry with me
I am not sure where to start but perhaps some of you are aware of online small business communities/forums where one can obtain specific business info and advertise for a business partner at the same time.
Location: London
I'm open to any suggestions really. Many thanks in advance for taking the time to answer this one.- ANSWER:
Yes, you could join these online business communities and should be able to hook up with someone. You can also advertise in them, both paid and free. They're free to join, and you need to set up your profile page, and you're in business. They all have members from around the world. I'm a member of all of them, and I find them very useful.
US-based "business oriented social networking".
http://www.linkedin.com/
British-based "social network for business people".
http://www.ecademy.com/
German-based "multi-lingual social business network".
http://www.openbc.com/
US-based "social networking for business professionals".
http://www.ryze.com/faq.php
.
- ANSWER:
- QUESTION:
As a small business owner what would you pay for a one day seminar to learn how to market your website?
I teach small business owners how to market websites and would like to know what a fair price is for a one day seminar (6-8 hours) about online marketing.
Thanks for your feedback.- ANSWER:
You will get faster and more accurate responses by simply searching the web and looking for websites of your competitors. Then you can find the going rate for your type of seminar.
- ANSWER:
- QUESTION:
how much is the online advertising market for small businesses?- ANSWER:
Your 1st step is to determine what niche you'll target. Meaning: what are you progressing to sell, or what topic is your web site progressing to be about? you may begin with the merchandise, otherwise you may begin with the subject ? it doesnt very matter as long as you get that initial plan.
To help you, here are a number of my very own mini-tutorials on keyword analysis. Keywords are merely the words or phrases that individuals are sorting out on-line. If you browse through the links on that page, you?ll have a way higher understanding of how you'll be able to analysis keywords to decide on topics or merchandise.
Once you opt what your web site are going to be regarding, you?ll would like 2 things: a site name and a hosting account. The domain name is your web site address (like www.ClickNewz.com is mine) and also the hosting account is that the area on-line where you'll place your web site.
I use GoDaddy.com to register my domain names. For hosting, i take advantage of HostGator ? they permit you to host multiple domains or sites on the one account (saving you cash after you begin duplicating!) and that they have loads of cool options that prevent time & cash too.
It might be tempting to simply rent an internet designer, and that?s actually an possibility, however you actually wish to find out some things yourself if you're progressing to be running a web business. making your own web site also will prevent lots of cash.
You?ll realize some tools in your hosting account to assist you develop your web site. you'll be able to additionally realize every kind of free resources on-line by doing a research. If you opt you wish some facilitate, contemplate hiring somebody to style a template for you ? not a whole web site. Its less expensive to simply outsource the template style and do the remainder of the work yourself.
You?re progressing to run into queries along the means. however dont let that stop you! I actually have a web business discussion forum where you'll be able to stop in and raise any queries you've got, and find facilitate from others who have already knowledgeable these steps themselves.
Go back through the steps and inspect a number of the links. browse my keyword analysis tutorials, and then be a part of us at the forum if you've got any queries before you start.
- ANSWER:
- QUESTION:
E-newsletters for small marketing firm?
Last year, I started my own marketing firm, specializing in online marketing and copywriting. Are there any free (or worthwhile non-free) publications to keep me in the loop about trends in marketing or running a small marketing business?
Thanks for your help!- ANSWER:
Here is a site that might just help you.
http://www.emarketer.com/
According to their website, they provide:
Market Research on E-Business and Online Marketing
Objective Analysis of Internet Market Trends
Data from Over 3,000 Worldwide Sources
They also have a free newsletter.
- ANSWER:
- QUESTION:
How can small and medium businesses use the Internet for marketing and increasing their sales?
Can you give me ideas about the different online marketing options that are available to small and medium sized businesses. Can you share your experience if you have used any of these methods for your business. How successful was the campaign? Do you think that the returns from online marketing is worth the effort?- ANSWER:
You can get plenty of ideas on various online marketing options available to small and medium sized businesses at:
http://takealeaf.com
How successful each type of online marketing will be really depends upon the type of business.
One of the most important things to do though is to build an email marketing list so that you can continue to market to your existing customers. Relationship-based marketing works extremely well for almost every business with an online presence.
Social media marketing is an inexpensive option that can be incredibly effective for all kinds of businesses, so it's well worth exploring too.
- ANSWER:
- QUESTION:
How to market a small business?
I have a small party planning business that i run locally. I am stuck on how to market it, i have already used an online ad site but it had generated nothing, what would you suggest for cheap ideas??
by the way i am in highschool so this is not my fulltime job- ANSWER:
There is a rule to business that you need to remember. That is to make money you have to be willing to spend money. If you are in high school and do not have a lot of money to spend. Then I suggest you set-down and draw up a plan. Yes, this will take time. But be thorough and consistent on. 1. Ways that you can market your business "free of charge". Such as some free internet marketing tools such as craigslit. There are more,too.
2. A web-site set-up with links to other sites such as e-bay or Amazon if you want to use them, too.
3. As you draw-up your plan tell yourself you will keep a certain percentage of each job (such as 10%) for advertising. This will allow you generate a fund for advertising away from free sites.
4. When you have a business and you want it to grow you need a plan. With that business plan comes a financial plan. A certain percentage of each job to you, a certain percentage to advertising and other expenses, and maybe a certain percentage to just savings for the business or you personally. Whatever the plan is stick to it, but be ready to change it if necessary.
- ANSWER:
- QUESTION:
What is Legitimate online marketing?
I am looking to market my small business but I do not want to spam people. I do computer repairs for local small business and residential clients. I'm not really interested in pyramid/ponzi schemes or massive networks outside of my area.- ANSWER:
Good, you may start any website that should be informative in itself. The basic idea about internet business is that to provide information to the community as Internet is for information not for business but it is true that millions of dollars are being by some internet marketers, so please learn this technique.
http://www.ework-at-home.blogspot.com/
- ANSWER:
- QUESTION:
What Name to consider for my new business?
I?m in process of starting my own business, where I do the following:
1.) Licensing
2.) Joint-Venture
3.) Offline and online Business Marketing
Company Goal is Helping Small business owners to get maximum results and increasing profits with minimum advertising cost and effort.
Any idea of what to name the business?
Best regards, - QUESTION:
To All Online Marketers, Small Business Owner and Network Marketer !!!?
A new Community and Marketing Platform for all Business Professionals. Learn more? Sign up for FREE http://zingbizpro.com/?ZBP=Benqatar- ANSWER:
your promotion may violate answer community rules
- ANSWER:
- QUESTION:
Advertising ideas for small online business?
I just started a small online business (just from my home) that sells handmade bows. I understand this is a big market and I have a lot of competition but that isn't my concern because my goal isn't to sell a million bows in one day, I just want to start selling to people in general and see where I go from there. If you have any unique ideas like advertising to people face to face or even advertising online, please throw them at me, I would greatly appreciate it!
www.smileylyleeboutique.moonfruit.com- ANSWER:
Nice website and homemade bows but your URL is really long. I think it should be short and unique so people can remember your site. Also if you want to boost sales start selling on other shopping websites like http://www.amazon.com/ or http://www.ebay.com/. There are millions of people on those sites that would probably love to by your bows. If you want to advertise your stuff online use https://adcenter.microsoft.com/ , so when ever people search for bows your website will pop up in the ads. Hope this helps you!
- ANSWER:
Source: http://free-worldmessage.blogspot.com/2012/07/online-marketing-for-small-business.html
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