Pay Per Click (PPC) advertising is just one of the many available tools that small business owners can make use of to advertise their business online. Pay per click advertising is a method by which certain websites will display your ad (usually in the form of a short keyword and description linking back to your website) and charge you depending on how many clicks that ad receives. These websites will either host the ads on their own sites, or work with affiliates who will work with the advertising company and publish the ads on their websites. PPC ads are usually incorporated into very visible locations on the website that is hosting the ad so the user will be more likely to see ? and potentially, click on ? the advertisement. So, for example, in the case of Google, when the user conducts a search, they are first shown a series of results in a light yellow box at the top of the page: this is Google?s Pay Per Click section ? the most visible section of the results.
Whether or not PPC is a wise marketing strategy for your business depends on a number of factors. First of all, you need to consider how much money you have available and how much time you have on your hands. PPC is a good solution for business owners who need leads immediately, don?t necessarily have a lot of time to invest into their online marketing campaign, and have some money available to pay the costs. A more long-term and potentially less expensive method of online advertising comes in the form of SEO ? Search Engine Optimization. Using Search Engine Optimization for your business is a more effective long-term strategy because, if you follow the right steps, your website may consistently show up in the first few pages of search results over time. Your ads shown by way of PPC stop being displayed as soon as you stop paying for them.
Another important factor to consider is your audience. The reality is: individuals who spend a good amount of time on the internet may feel that there is a significant difference between the quality of websites shown by PPC ads as compared to websites that are ranked organically on search engines based on the quality of their content. These internet-savvy users are quickly able to discern paid ads from organic results, even though they may be nearly impossible to distinguish on many sites. Therefore, as a general rule of thumb, it can be presumed that younger customers who have grown up with the internet are not the best target market for PPC advertising. However, if your customers are not as computer-savvy, they may be more apt to click on ads regardless of where they appear on a webpage. Always keep this in mind before investing your money in either SEO or PPC.
The third most important things every small business owner should consider about PPC campaigns before typing in his business? credit card information into the various PPC services online is how he plans to tackle the challenge of writing a good ad. In most cases, you are given very few characters with which to spell out whatever it is you plan to advertise, and most of your competition has probably already capitalized on the words and phrases you choose to use. Fortunately, Google offers a ?Keyword Tool,? which is based entirely on empirical data about how frequently users type in certain phrases and which phrases are the most popular. Always use this and other tools to conduct research before spending money on an ad. In many cases, with a smart online advertising strategy, the results will pay for themselves.
This entry was posted in Business, Business Funding, Marketing, Small Business, small business tips, Tips and Advice and tagged advertising, display network, google, online marketing, pay per click, PPC, search engine optimization, SEO, small business advertising, small business marketing. Bookmark the permalink.lana del rey jose aldo vs chad mendes john 3 16 alex smith 49ers broncos broncos hgtv dream home
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