Small Business Advertising: What to Know About Using Pay Per ...

Pay Per Click (PPC) advertising is just one of the many available tools that small business owners can make use of to advertise their business online. Pay per click advertising is a method by which certain websites will display your ad (usually in the form of a short keyword and description linking back to your website) and charge you depending on how many clicks that ad receives. These websites will either host the ads on their own sites, or work with affiliates who will work with the advertising company and publish the ads on their websites. PPC ads are usually incorporated into very visible locations on the website that is hosting the ad so the user will be more likely to see ? and potentially, click on ? the advertisement. So, for example, in the case of Google, when the user conducts a search, they are first shown a series of results in a light yellow box at the top of the page: this is Google?s Pay Per Click section ? the most visible section of the results.

Whether or not PPC is a wise marketing strategy for your business depends on a number of factors. First of all, you need to consider how much money you have available and how much time you have on your hands. PPC is a good solution for business owners who need leads immediately, don?t necessarily have a lot of time to invest into their online marketing campaign, and have some money available to pay the costs. A more long-term and potentially less expensive method of online advertising comes in the form of SEO ? Search Engine Optimization. Using Search Engine Optimization for your business is a more effective long-term strategy because, if you follow the right steps, your website may consistently show up in the first few pages of search results over time. Your ads shown by way of PPC stop being displayed as soon as you stop paying for them.

Another important factor to consider is your audience. The reality is: individuals who spend a good amount of time on the internet may feel that there is a significant difference between the quality of websites shown by PPC ads as compared to websites that are ranked organically on search engines based on the quality of their content. These internet-savvy users are quickly able to discern paid ads from organic results, even though they may be nearly impossible to distinguish on many sites. Therefore, as a general rule of thumb, it can be presumed that younger customers who have grown up with the internet are not the best target market for PPC advertising. However, if your customers are not as computer-savvy, they may be more apt to click on ads regardless of where they appear on a webpage. Always keep this in mind before investing your money in either SEO or PPC.

The third most important things every small business owner should consider about PPC campaigns before typing in his business? credit card information into the various PPC services online is how he plans to tackle the challenge of writing a good ad. In most cases, you are given very few characters with which to spell out whatever it is you plan to advertise, and most of your competition has probably already capitalized on the words and phrases you choose to use. Fortunately, Google offers a ?Keyword Tool,? which is based entirely on empirical data about how frequently users type in certain phrases and which phrases are the most popular. Always use this and other tools to conduct research before spending money on an ad. In many cases, with a smart online advertising strategy, the results will pay for themselves.

This entry was posted in Business, Business Funding, Marketing, Small Business, small business tips, Tips and Advice and tagged advertising, display network, google, online marketing, pay per click, PPC, search engine optimization, SEO, small business advertising, small business marketing. Bookmark the permalink.

Source: http://entrustcashadvance.com/small-business-advertising-what-to-know-about-using-pay-per-click-campaigns-for-your-small-business

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Statue with Carla Bruni-Sarkozy's face draws flak (AP)

NOGENT-SUR-MARNE, France ? Residents are blasting a plan to erect a statue with a face modeled on that of French first lady Carla Bruni-Sarkozy in this small town east of Paris.

Opponents say the elegant former top model has no link to this working class town. But Mayor Jacques Martin, a big supporter of President Nicolas Sarkozy, is unbending on the matter.

The 2.5 meter (8.2-feet) statue will go up in a square in the Little Italy development underway to pay homage to Italian immigrants who settled here. The mayor has said the developer will cover the cost. He denied reports that his office will split it.

The statue is to be finished after this spring's presidential election.

Bruni-Sarkozy was born in Italy.

Source: http://us.rd.yahoo.com/dailynews/rss/celebrity/*http%3A//news.yahoo.com/s/ap/20120213/ap_en_ce/eu_france_first_lady_statue

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Iraqi-born Islamist cleric in Norway terror trial (AP)

OSLO, Norway ? An Iraqi-born Islamist cleric goes on trial Wednesday for allegedly making death threats against politicians and encouraging suicide bombings in Iraq, and some see the case as a test of Norway's terror laws and its freedom of speech.

Prosecutor Geir Evanger described the charges against Mullah Krekar, 55, as serious and said Tuesday the defendant could receive up to 20 years in prison if he's convicted in Oslo District Court.

Krekar arrived in Norway from Iraq in 1991 and was given refugee status. He made several visits to Iraq and during them founded the Kurdish Ansar al-Islam, an al-Qaida-linked group listed as a terrorist organization by the United States and other nations. It is suspected of organizing suicide bombings against U.S.-led coalition forces in Iraq.

A local court declared Krekar a national security threat and ordered him deported in 2005, but later postponed the move because of concerns he could face execution or torture in Iraq.

Two years ago, Krekar told foreign reporters in Oslo that if he were deported to Iraq and killed, Norwegian officials would "pay with their lives," according to a transcript included in the indictment.

Prosecutors say the defendant violated Norwegian terror laws because the threats were meant to cause fear in society and force officials to halt the deportation order.

Charges also include comments Krekar made on NBC's news program "The Wanted" in 2009. He said the American people deserved the Sept. 11, 2001, terror attacks, and encouraged suicide bombings against Americans in Iraq. He also is charged with making death threats against others on various websites.

Krekar's lawyer, Brynjar Meling, said Krekar rejects the charges and stands by what he said, but that he did not break the law.

"It should not be looked upon as threats," Meling said, adding that the trial will be "a test case" for drawing the line between Norwegian terror laws and freedom of speech.

Evanger, the prosecutor, disagreed.

"Krekar gave his interviews in Norway, so he can be charged for such threats under Norwegian law," Evanger said. "Under no circumstances can plain death threats be protected by freedom of speech."

Krekar has denied links to al-Qaida and has said he no longer leads Ansar al-Islam.

Source: http://us.rd.yahoo.com/dailynews/rss/terrorism/*http%3A//news.yahoo.com/s/ap/20120214/ap_on_re_eu/eu_norway_mullah_trial

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The nation's weather

Valentine's Day will be greeted by a storm that will begin the day in the Mississippi Valley before moving eastward into the eastern third of the country.

In the colder air to the north, snow is expected to fall through the Ohio Valley before moving into the Northeast in the evening. The warmer air to the north will only allow areas of light to moderate rain to form from Louisiana through the Carolinas. By the end of the day, much of the precipitation from this storm will be off the eastern seaboard, leaving warmer air in the Southern Plains and much colder air in the Northern Plains and Upper Midwest.

In the West, a storm will track through the Great Basin before slamming into the Rockies, where it will produce much needed high elevation snow. This will not be a tremendous snow producer, but several inches of the white stuff is expected.

Late in the day, a Pacific storm will make its approach to the West Coast. As the storm moves inland, it will instigate rain and high elevation snow in Washington and Oregon. This storm will be the next rain producer for California on Wednesday.

The Northeast will rise in to the 30s and 40s, while the Southeast will see temperatures in the 50s, 60s, and 70s. The Northern Plains will rise into the 30s and 40s, while the Northwest will see temperatures in the 30s and 40s. Temperatures in the Lower 48 states Monday have ranged from a morning low of -16 degrees at Mt. Washington, N.H. to a high of 72 degrees at Marathon, Fla.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-02-14-Weatherpage-Weather/id-82fefade3dc84a2aaac61add73ee2a8b

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Apartment Careers: Real Estate/Property Management jobs, Dallas ...

Regional Maintenance Director

Summary/Objectives:

The role of the Regional Maintenance Director ("RMD") is to provide oversight and managerial support for Maintenance for the geographic area assigned. The RMD will be chiefly responsible for managing Maintenance Supervisors and serve as back-up support to the Investment Managers, Vice Presidents, and Regional President. RMD will maintain high quality condition of responsible properties, while providing supervision and assistance to other Maintenance Supervisors in the specified region. Provide excellent customer service, supervise preparation of move-ins and operate within approved budget.

Reports to: Central Region President/Regional Vice President

Qualifications:

To perform this role successfully, an individual must be able to perform all essential functions satisfactorily. A hands on working knowledge of typical apartment maintenance tasks is required. This person must possess leadership skills and ability to deal effectively with customers and coworkers. The position requires excellent skills in the management and motivation of people, time management/prioritizing, also the ability to deal with residents, vendors and contractors; to put them at ease and feel comfortable quickly. Must have HVAC Certification and other appropriate certifications required by the state and city in which the work is performed. Valid driver's license is required to operate a licensed motor vehicle in order to perform the job duties.

Essential Job Functions:

• Responsible for operation of the physical property within the scope and parameters of the Management Plan
• Responsible for maintenance as well as renovations and various aspects of new construction
• Establish, implement, train, and monitor maintenance guidelines for the maintenance teams, including, but not limited to, safety on the job, preventative maintenance, make ready, scheduling techniques, and HVAC.
• Ensures prompt and efficient service by the maintenance teams to all residents
• Participates in capital expenditure projects from Owner initiatives or lender/State/Local requirements
• Participates in scheduling and preventative maintenance planning
• Participates in annual budget planning and provides input to vendor selection
• Participates in due diligence efforts as assigned
• Provide constructive verbal feedback to Business Manager and Investment Manager about property and maintenance team members
• Performs other duties as assigned

Education and Experience:

Must possess an extensive working knowledge of all aspects of multifamily property maintenance. Construction knowledge preferred. Must have excellent organizational and administrative skills and the ability to read and interpret technical and procedural manuals and regulations. Must be able to effectively communicate with all levels of individuals. Although bi-lingual is not required it is preferred. A minimum of two years experience as a maintenance supervisor in the multi-family field is required.

Driving Requirements:

Consistent need to utilize personal transportation and drive for the purposes of property-related business and errands.

Reasoning Development:

Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate appropriate course or action. Must effectively convey ideas, images and goals to a diverse group of personalities.

Working Environment:

Work is completed both in and out of doors. The indoor work environment is with temperature control and natural and artificial light. The outdoor work environment includes all weather conditions and materials used in maintenance work. Regular exposure to paint fumes, solvents, adhesives, carpet fumes, chemical fumes, toner products for printer and copier, pool chemicals, and others.

Physical Requirements:

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a management position and is considered light in physical demand. Requirements include the ability to frequently sit, stand, walk, extend arms and hands forward and overhead, finger and grasp. Must be able to occasionally bend, crouch or stoop. Must be able to lift and carry up to 50 pounds. Must have record of good vision.

Source: http://jobs.apartmentcareers.com/jobs/4667315/regional-maintenance-director

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Ada Lovelace: The Mother of Computer Programming (And other ...

Posted by Zachary MacHardy

Talking about women in computer science can be a bit of a downer, so I figured it might lighten the mood a bit and open this post with a bit of a game.? The rules are simple:? Go to the Wikipedia page on the ?History of Computer Science,?and count the number of times women are mentioned.? It?s okay.? I?ll wait.? Alright, you back? Truth is, that wasn?t a very fun game, was it? At any rate, (At the time of this writing) here?s the answer (Drum roll): 1 time!? Did you spot where?? I?ll go ahead and quote it here:

Just chillaxin at Harvard, doin some computing.

?Before the 1920s, computers (sometimes computors) were human clerks that performed computations. They were usually under the lead of a physicist. Many thousands of computers were employed in commerce, government, and research establishments. Most of these computers were women, and they were known to have a degree in calculus. Some performed astronomical calculations for calendars.?

Oh cool, degrees in calculus!? They were known to have them!? That?s right y?all: the place of women in the history of computer science is, according to the Wikipedia narrative we all know and love, as predecessors to the literal objects that we know today as computers.? This certainly would be a disheartening story, were it actually representative of the part women have played in computer science.? Luckily for us, this isn?t exactly the case.? Truthfully, despite rather distressing rates of under-representation, women have taken an active and vital role in the development of modern computers, and continue to do so to this day. Just to name a few: ?Grete Hermann, who did foundational work on computerized algebra; Grace Hopper, the mother of COBOL and writer of the first compiler ever for an electronic computer; Mary Allen Wilkes, inventor of the first minicomputer OS; Roberta Williams, a pioneer of adventure gaming and developer of King?s quest; Frances Allen, first female recipient of the Turing award, famous for her invaluable work on compiler optimization.? Each of these women has done invaluable service to the field.? But before any of them had even been born, before the first computer had even been manufactured, the very first computer program the world had ever seen had already been written, and by a woman to boot.? On that note, then, let me introduce you to the mother of computer programming, the author of what is widely acknowledged as the first computer program, the namesake for the programming language Ada, and general all-around smarty pants: Ada Lovelace.

Ada Lovelace

Ada Lovelace: A Badass

Augusta Ada Byron was born in England on the 10^th of December 1815, to Lord George Gordon Byron (Yes, that Lord Byron), and Anne Isabella Milbanke.? Ada never knew Byron, since he opted to leave her and her mother while she was only a month old, then proceeded to kick the bucket while she was nine. Understandably, this disappearing act did little to endear Lord Byron to Ada?s mother, and, in an attempt to ensure that none of the poetic insanity of the father took hold of the daughter, Ada was schooled in mathematics and science from a very young age.? She quickly proved adept in her lessons, and by the age of seventeen had been noted by the prominent mathematician Augustus De Morgan (of De Morgan?s laws) as having the potential to become a ?mathematical investigator, perhaps of first rate eminence.?

Ada soon began to attend Court and met many prominent personages of the time, among them Charles Dickens, Michael Faraday, and importantly, Charles Babbage.? She married William King in 1835, and in 1838 gained the title of ?Countess of Lovelace.??? Lovelace and Babbage maintained a correspondence for many years, and, noting her mathematical prowess, Babbage dubbed her the ?Enchantress of Numbers.?

It was in 1842 that the work for which Ada is so well known began.? Originally, Ada was to produce a translation of Luigi Menabrea?s notes on Charles Babbage?s proposed ?Analytical Engine,? the first Turing-complete design for a mechanical computer.? But the translation work was quickly supplanted by the addition of a lengthy (significantly longer than the translation itself) collection of notes of her own design (which are available for your perusal here, if you?re up for a bit of a dry read) detailing the hypothetical workings of the analytical engine.? Buried deep within these notes, in ?Note G?, Ada details what is widely recognized to be the very first computer program, geared toward the algorithmic calculation of Bernoulli numbers.? It is likely that even beyond this translation, Ada had an active hand in the development of the analytical engine, but little is known of the further extent of her influence.? Regardless, her design of the first computer program and her astute observations on the future of computer utility beyond mathematical calculation had a profound impact on computer science (She even predicted that electronic music might be composed via computers.? In the nineteenth century!).

Unfortunately Ada didn?t live to see the construction of the Analytical engine.? She passed away in 1852 at the age of 36, due to medical complications related to the treatment of uterine cancer.? But her work was not forgotten.? A programming language commissioned by the US DOD in the 70?s to replace the hundreds of languages previously in use was named Ada in her honor.? The British Computer society awards the Lovelace medal annually to those who have advanced work in Information systems.? Annually, Lovelace is honored in a celebration of Ada Lovelace day, intended to raise awareness of women in science, technology, engineering, and mathematics.? Certainly her work, as well as the work of many other women in computer science, has not gone unrecognized, Wikipedia references or no.

The Dire State of Digital Diversity

??????????????? But visibility of these contributions to those outside the field is low.? The situation of women in computer science is a dire one, despite the invaluable contributions of various women to the discipline.? We are facing a demographic crisis, as computer science is one of the very few disciplines which has become gradually more male-dominated over the last 30 years.? A recent study by the Computing Research Association puts the percentage of female recipients of Bachelor?s degrees in computer science at around 14%; this is certainly a far cry from the figure of nearly 40% participation taken in the mid-80s.? The question of why participation by women has declined is a complex one, and certainly one which requires a reevaluation of how we as a society choose to socialize our children, among other things.? But what is not in doubt is that this dire imbalance needs to be addressed ? The lack of women in the discipline is not only embarrassing for the computer science community but detrimental to progress.? It is not a question of whether or not brilliant women have been dissuaded from entering the discipline, but, unfortunately, a question of how many.

Way to castrate Turing, Britain

Though the focus of this post is on participation by women in computer science, I would be remiss to conclude without addressing the overwhelming heteronormative and cisgendered biases also present.? By all rights, computer scientists should be natural allies in the fight for queer rights; perhaps the most brilliant, influential man in the history of computer science, Alan Turing, committed suicide after being forced to undergo chemical castration by the British Government for that most heinous of crimes: being homosexual.? This despite the fact that his work was invaluable to the British in breaking German ciphers during World War 2 (way to go y?all).? The designer of the instruction set for the enormously successful ARM processor was Sophie Wilson, a transgendered woman.? Lynn Conway, another transgendered woman, was the inventor of generalized dynamic instruction handling, an important advance in computing efficiency used by most computers today.

This is not even to mention the dearth of black, latino, (or really non-white, non-east or southeast Asian) computer scientists.? Diversity abounds among the great minds who have contributed to the field of computer science as well as among those who may yet contribute.? Yet the canonical image of the computer scientist is decidedly male, heterosexual, cisgendered, and one of a very small set of ethnic backgrounds.? This is an injustice to the myriad of brilliant contributions made by those who do not fit into this restrictive stereotype.? There is nothing inherently male, inherently white or Asian or Indian or straight or gay or cis or trans or anything about computing.? So let me end this post with a plea.? Don?t be fooled by the stereotypical image of the computer scientist.? Encourage your sister, your daughter, your friend, your mother, your roommate, anyone of any gender or sexuality or race or age or creed to seriously consider the discipline.? Don?t let the preconceived notion of who is well suited to computers and who is not influence the future of computer science.? Don?t let a computer scientist tell you that, well, there?s a certain set of people who just ?get? computers.? That?s bullshit.? This is a discipline whose efforts have had far-reaching effects the world over as the world advances into the digital age.? The computer science community has enough white, straight, men in its ranks; We will need a diversity of experiences and opinions if we are to have any hope of contributing meaningfully to progress for us all.

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Source: http://feministstudentsunited.org/2012/02/11/ada-lovelace-the-mother-of-computer-programming-and-other-sundry-injustices-of-the-technological-boys-club/

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Clarity Consultants Gains Accreditation from the Learning ...

Press release

Clarity Consultants is honored to join a group of select organisations that have been accredited with the Learning and Performance Institute (LPI).

LONDON Clarity Consultants is honored to join a group of select organisations that have been accredited with the Learning and Performance Institute (LPI).

Clarity has a global consultant reach which can be rapidly deployed for projects on-demand, with specific skills across the full range of learning and development initiatives, including Organisational and Leadership Development, Change Management, Content Development, instructional design, mobile/virtual/ e-learning , facilitation, project management and more.

"Clarity Consultants' vision is both comprehensive and realistic", said Alan Bellinger, executive consultant at the LPI responsible for the accreditation ?This is a period in which the business value that L&D Managers can create for their organisations has never been greater - and Clarity is able to support those initiatives with resources that enable their clients to turn that value-add into reality."

Following a rigorous assessment process, Clarity received accreditation with the LPI, which is widely recognised as the quality standard for the L&D industry today. The accreditation endorses Clarity?s operational agility and capability to support innovation within L&D departments in the UK, along with the company?s? commitment to best practice standards and quality solutions for its client base.

?We recognise the commitment to excellence that this endorsement offers and we look forward to exceeding that standard,? said Herb Tieger, CEO and founder of Clarity Consultants. ?We see a multitude of opportunities to provide our highly effective solutions for workforce planning to L&D organisations in the United Kingdom.?

Clarity Consultants Press Contact: Stewart Mackenzie

Business Development Manager

smackenzie@clarityconsultants.co.uk

Phone: +44 (0)20 3330 0858

Mobile: +44 (0)7775 420693

Learning Performance Institute Press Contact:Matthew Harland

Learning and Performance Institute

mharland@learningandperformanceinstitute.com

Phone: ?+44 (0)845 006 8858

Mobile: +44 (0) 7801 204 036

About Clarity Consultants: Clarity Consultants provides corporate learning and development insourcing solutions to the world?s largest organizations, operating across a broad range of industries and service areas. The company's consulting services encompass change management, organizational development, instructional design, curriculum development, LMS consulting and project management. For more information, visit?www.clarityconsultants.com.

News providers may freely use information from the press releases within their own news services. Where an entire press release is copied or significant parts of it copied, then "Training Press Releases" should remain clearly quoted as indicated at the start of each press release.

This news story is a press release from the above company and does not represent the views of Training Press Releases. Please ensure that you read our?legal notices. Training Press Releases is not responsible for the content of external websites or services.

Source: http://www.trainingpressreleases.com/news/clarity-consultants/2012/clarity-consultants-gains-accreditation-from-the-learning-performance-institute

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